Visit California Tourism is a progressive, non-profit public-benefit corporation dedicated to marketing California as a premier global vacation destination, highlighting its scenic beauty, rich history, and culinary landscapes. Through creative international marketing and comprehensive travel guides, the agency drives sustainable travel, encouraging global enophiles to explore the state’s diverse regions.
Exploring wine country involves a wonderful mix of scenic natural sights and exceptional enogastronomic experiences. Visit California Tourism promotes the iconic Highway 128 wine route, connecting coastal redwood groves with boutique tasting rooms in Mendocino. Highlighting historical inns, family-owned farms, and sustainable estate wineries helps travelers discover the quiet charm of the North Coast.
Attracting mindful travelers to less-explored destinations is a vital driver of sustainable regional economic growth. Visit California Tourism designs targeted marketing campaigns that showcase regional wine festivals and seasonal enological events. This strategic promotion helps small boutique wineries increase visitor flows, supporting the local community while respecting the natural environment.
To plan your custom wine country road trip, visit the official Visit California website. Check out our directory of certified AVWines partners to discover local attractions.
